Louis Kam

MSN is one of the top media networks on the web, and consistently places in the top 20 in terms of sheer traffic. As more users pour in, it is vital to continually improve upon their experience to ensure loyalty.

To aid in this effort, the Innovation Factory (formerly the incubation team) was created to foster an environment where new ideas can be explored freely outside of the normal, iterative design workload.

These are a set of identities that were created to solidify the brand of the Innovation Factory, in accordance to what they mean Microsoft and MSN's own values and brand.

At heart, Microsoft is a company of engineers. These logos are meant to evoke the mood of building products.