Louis Kam

The Aspire project was set in motion by a drive to get users engaged in the car buying process. For many of us, it is a particularly painful occurrence that crops up once every few years.

To this end, a series of tools were constructed to assist the user in meeting all the goals of their search. Along with this, magazine flair and interest articles keep the user engaged in the product they are shopping for, with the end goal being to make car enthusiasts of us all.

Within the app, a theme of "neverending content" was used to continually propel the user towards points of interest, including explicating things that they might not have previously known about.

A prototype was eventually produced, and was generally well received by focus group users.